Airbnb Residency

Idea
The Residency is a 30-day program where Airbnb pairs newcomers with a Residency Host and a cohort of up to 15 people on the same journey. Residents choose a track, Professional, Creative, Cultural, or Social, based on what they came for. The Airbnb Key, a Residency Host add-on, unlocks curated discounts at local businesses, so guests can build repeat relationships with people their host has already vouched for. Each resident moves on their own timeline, but weekly group activities planned by the host keep the cohort connected.

Execution
When someone searches for a 30+ day stay, the app prompts them with active Residency tracks in that neighborhood. Outside the app, discovery starts with the kind of local voices people already trust. Figures like New York Nico, neighborhood storytellers, and cultural insiders become the first Residency Hosts and create content that markets itself. The host manages everything from a single dashboard where an AI tool suggests events based on weather, group size, and available Airbnb Experiences. Between events, a shared activity feed and collaborative album keep the cohort connected. That album doubles as organic marketing. Real content from real cohorts feeding the next wave of discovery.