Cook it with Crown
A blog-meets-shop experience for a travel writer, combining editorial storytelling with a curated gear collection
Category
Spirits
Football
Client
Diageo x D&AD Shift NYC 2026
Date
Apr 4, 2025
We started with Lucy’s vision—a site that felt like a digital travel journal. We crafted an editorial-style layout with space for long-form storytelling, complemented by light commerce integration. The design focused on clarity and personality, using type and image in a way that felt tactile and personal
